Search Engine Optimisation is the process of getting your website ranked in the search engines.
Search Engine Optimisation is essentially the process of allowing Google and other search engines to understand what your website is about, and also have relevant keyword phrases that are selected per page to generate enquiries and sales via your website. If you are a local Gold Coast business, or a national or international business, SEO Web logistics have all the answers.
If you search for your business name, guess what, you rank #1! What if you search for a service you offer, are you on the first page of Google, does your site even show up within the first 5 pages?
Take this scenario – you own a plumbing business and you have a 3 page website about your business. Your site may attract some local traffic if your lucky, but generally your enquiries are through clients that are happy with your work and tell a friend your business name. Using our techniques and keyword research, we add extra pages to your site, every page has it’s own unique keyword allocated to it to attract specific traffic. Suddenly you have pages dedicated to a larger range of your offered services, for example, gas plumbing, blocked drains, hot water installations and so on. Suddenly your business is not only attracting people searching for your name, they are finding you looking for a “plumber”, you have a myriad of other relevant search terms attracting people to your sites optimised pages and services. So now the net is cast a lot wider and your attracting more potential clients and increasing business turnover. That is SEO, and that’s what we do best!
Do you spend money on yellow pages ads expecting to get a flood of calls?
When was the last time you actually opened a phone book and looked for a local service. There is a common phrase now, “Google it”. Make no mistake, search engines are a major avenue that your potential customers use when researching products and services. As more businesses have an online presence, the harder it becomes to be found. Don’t be left behind, get yourself online, and if you are, have your site optimised so you get found, it’s that simple!!
The beauty of what we do at SEO Web Logistics for our clients is that we are accountable for everything.
We present our clients with detailed monthly reports on what we have achieved, explain the reports in detail to our clients and offer suggestions on how to improve your business. Our success as a business is reflected in your success as a business. As a lot of our work comes from referrals, we strive for results. Good word travels fast, and if you are happy with what we have done for you, then you will tell other like minded business owners about our service and the results we have achieved for you, and you will have the same scenario with your business as your client base grows and word of mouth spreads, as well as ranking well for your business keywords. It’s win/win in every aspect!
We have custom plans for every clients needs, so don’t feel that just because you are a small local business that you cannot afford an SEO campaign, you may only need something as simple as an optimised Google places listing, and just because you are a large corporate firm, don’t think we are here to try and make as much money as we can from you. Every client has individual needs, every client wants different things from their campaign, we are flexible, understanding and want the best for you and your business budget.
So if you have decided that a search engine optimisation process is something you are needing, contact our eager staff at one of our Gold Coast offices, we look forward to helping you.
How SEO Web Logistics can assist your business
Every effective SEO campaign requires planning. It is here that we learn about your business and the objectives that you desire to be achieved, from which a strategy is developed. Whether you have existing marketing personnel who need expert leadership or require a complete marketing solution, we have the resources to ensure your business’ success.
Keyword research is vital to determining what phrases consumers in your industry are searching for. It helps us identify lucrative search terms and allows us to structure your site in such a way that guarantees maximum exposure for your business whenever one of these phrases is entered into a search engine.
Audits help identify areas of the site that may be harming the user experience and the health of your website, such as broken links and poor quality backlinks. It also helps us remedy any lingering meta data issues that may exist, such as duplicate page titles and descriptions which are undesirable for search engine optimisation.
On-page SEO comprises the most critical elements of search engine optimisation. This includes optimised page titles, descriptions, headers and well-written and well-structured body content. There is a whole litany of elements that constitute good on-page SEO practices. We also ensure your website is organised in a manner that makes navigation logical and effortless.
Google Penalty Recovery
If your site has been hit with a Google penalty, it’s rankings are decimated, with the site often being sent to page 10 or worse for organic results. This means that your site is effectively invisible to search engine users, having a catastrophic impact on traffic. Thankfully, we have extensive experience in helping businesses recover from Google penalties. For more information, visit our Google Penalty Recovery services page.
Whilst it is possible to obtain backlinks and ‘link build’ by simply adding your website to online directories and other sources that allow you to publish your web URL, the only links that really matter in modern day SEO are ones that originate from high quality sources that are relevant to your industry. We achieve this through content marketing.
An essential aspect of any effective SEO campaign is content marketing. We create engaging articles and seek out valuable opportunities with which to have them published within your industry, helping your business gain further exposure. A well-written and well-marketed article is a key strategy for obtaining powerful backlinks.
Video is one of the most effective forms of marketing and whether it’s a concise and compelling clip that highlights your company’s offerings or a video that provides a more in-depth look at a single product or service, we have the skills and software to create groundbreaking digital presentations that resonate with your audience.
Social Media Marketing
With the ability to provide users with up-to-the-minute information such as news, specials, offerings and services, social media is an invaluable tool for all businesses. We are specialists at growing your social media presence and ensure that your business generates maximum awareness, leading to more traffic and potential sales.