What is conversion rate optimisation and why do you need it?
Conversion Rate Optimisation is the art or practice of increasing the amount of online sales and leads on your website, without increasing the amount of web visitors. There’s little value in attracting a high volume of visitors to your site, if only a small fraction of them are fulfilling your desired goal for them; to enquire about your products or services or in the case of an e-commerce website, make a purchase.
At SEO Web Logistics, we’re specialists at helping businesses maximise their conversions. With our combined wealth of knowledge, proven conversion rate optimisation strategies, A/B testing and implementation of numerous other testing procedures, such as analysis of page configuration changes, different colour themes and customer journey paths, we establish the layout that yields the best conversion rate for your business.
Subtle changes that can make a BIG difference to your bottom line
Where conversion rate optimisation is concerned, even seemingly subtle changes to the arrangement of a page’s elements, can help boost conversion numbers, resulting in a sizeable profit gain over an extended period of time. Basic changes, such as the placement of your CTA (call to action) button can make a big difference. It is our specialty at optimising and refining the minute details of your pages that helps us to achieve great results for our clients.
By using a conversion rate optimisation company your web conversion can get more people to take more action without spending more money on marketing. If done properly, your “bounce rate” will decrease and your sales will increase.
A web site has the ability to attract a ton of new online customers, but if the end user, your potential customers cannot navigate your site, or find it boring, clunky, user unfriendly etc, you are losing business…fast!!
For years internet marketing companies have spent time on search engine optimisation which focuses on driving more free traffic to your website, or pay per click (PPC) advertising to buy more visits to your website in the hopes of more sales.
This of course is very important, but in the fickle world of visual media, unless you impress you are losing customers!
The mentality has been for years that once you have web traffic the rest would take care of itself. Unfortunately this is not even close to being true.
Very few marketing companies have not spent anywhere near the time and devotion on conversion rate optimization (CRO) as they have on SEO or other paid traffic methods.
Want to convert more visitors into paying customers?
If you want to turn your business around and find the sales you so desperately are looking for, then conversion optimisation is your answer.
Contact SEO Web logistics today to discover how conversion rate optimisation can turn your business around.