Most commonly known as PPC, Pay Per Click advertising is paying for targeted website traffic
The process of Google Adwords pay per click advertising is the ability to “purchase” keywords or key terms that are commonly used for your targeted audience. By doing this properly the search engine displays your ad and website link either at the top of the page results or down the right hand side of the page.
At SEO Web Logistics, we do not use automated software to build and optimise your pay per click campaigns. Every single campaign is custom designed by your Google AdWords Qualified Professional who will closely monitor your campaigns to ensure they are generating new business leads and return on investment for you at the most cost-efficient rate.
Why Should I Use Pay Per Click (PPC)?
PPC is a great way to target your specific demographic of online users directly with relevant information and keyword terms. When users perform a keyword or key term search using a search engine, they are generally looking for something in specific. By producing relevant ads that meet the user’s needs, you can direct highly relevant, higher converting traffic to your website.
The cost per click is determined by many different factors:
- Number of competitors bidding for the chosen keyword
- Position of the ads in the search result (from 1 to 11)
- The quality (score) of the ad and relevance to the keyword/s
- The quality of the website that users will finally end up on
- The relevance of the website
- The click through rate of the ad (how many users click your ad compared to how many times the ad is displayed)
In most cases the first page ad position in the sponsored (paid) results is the most expensive; however other factors as listed above can mean that the highest keyword bidder will not necessarily take the top position. That’s why it’s important to know what you are doing, otherwise it could cost you a small fortune!!
PPC advertising also allows for detailed reporting and analytics so you can tell exactly how many people clicked your ads, what it costs and how much revenue you made. This makes it super easy to calculate your return on investment (ROI). You can set your daily or monthly budgets so that you know exactly what you are going to spend on a day-to-day basis. Which makes keeping track of your advertising costs simple.
Finally, PPC advertising allows for almost immediate results. A campaign can be drafted, posted and live within a few hours – meaning that clicks and revenue and can generated in as little as a day. This way, if your website is brand new, or your starting an organic SEO strategy, pay per click will bring in traffic to your site until your organic rankings catch up.
Find out how you can get the most out of your Google Adwords pay per click advertising budget, contact us today.