Do you have a business that relies on local customers? If so, you need Google My Business optimisation.
Map search results are triggered when someone makes a location-based search such as “plumber Brisbane” or “florist Gold Coast”. Google My Business results are displayed on the first page with red push pins beside them. Very often, Places results are the first thing a prospective customer sees, resulting in a steady flow of enquiries if you rank high enough.
It’s worth experimenting with your business to see how you rank – type your service offering and your business location into Google. Do you rank highly in Google My Business? If you run a small small-scale business, small law firm, optometrist, electrician or plumber, a good result here can be invaluable – it’s like a 21st century Yellow Pages!
A Google My Business page is free to set up, but if you are competing against many other businesses in the same industry, you will need to optimise your Google My Business page in order to appear in the Google local search results. There are hundreds of “plumbers” for example, especially in city/suburban suburbs, but only a maximum of three of them have a spot on the front page.
Although Google My Business is a long-term investment, it is important to recognise that some key phrases will be more competitive than others. This means you can’t rank for a huge range of phrases, just a handful of industry specific Google approved categories.
Traffic from Google My Business is free, and it can be challenging to rank high due to competition. With only limited places available it is imperative to secure your position by employing an expert to optimise and link your Places listing correctly.
If you’re ready to get started, feel free to give us call and we’ll do our best to guide you through your options and chat you through what is achievable.
Google uses a complex algorithm to decide what pages are most relevant to display in the Google My Business results. There are hundreds of factors involved in getting your listing ranking, some of them are: